ANNA LORING

Freelance Communications Professional

Crafting communications that inspire confidence, engage audiences, and drive meaningful change.

Introductions

I'm a communications professional with over a decade of experience at Johnson & Johnson, Deloitte, and Lloyds Banking Group.I've worked with global leaders and organisations, helping them tell their stories with clarity and impact.

Ghostwriting

I capture your voice and intent with empathy and precision, so your message sounds like you at your best.

CHANGE

With a CIPD-qualified HR background, I make transformation transparent and human, so employees feel informed and included.

Digital

Websites, campaigns, blogs, and social posts. I make them feel intentional and engaging, extending your in-person brand in the digital world.

How I can help you

  • Internal and change communications

  • Project management

  • Communications governance and process optimisation

  • Leadership communications & positioning

  • Creative copywriting and discerning copyediting

  • Communications campaign strategy and execution

  • Event content (scripts, session formats, event communications)

  • Visual/graphic design (PPT slides, social posts)

Clients value my blend of strategic insight and creative execution: clear thinking, an empathetic tone, and words that resonate.Whether crafting executive speeches or developing multi-channel campaigns, I deliver communications that inspire attention and trust.

Work with me

I’m based on Exmoor, in the southwest of England, where moorland meets forest and sea. I travel when needed, and I’m equipped to deliver across time zones as your remote partner.

© Anna Loring 2025. All rights reserved.